Category - Artificial Integlligence

Artificial Intelligence is no longer an experimental layer—it is becoming core infrastructure for modern digital systems. This category focuses on AI as a practical capability, not a trend. I write about how AI is applied across eCommerce, AdTech, MarTech, search, and operations to improve decision-making, automation, and scalability.

The emphasis here is on systems, agents, and real-world use cases—where AI augments teams, reduces manual overhead, and changes how products and platforms operate. Most AI initiatives fail because they are introduced without clear ownership, data readiness, or integration into existing workflows. This category is for leaders looking to understand where AI creates leverage, where it breaks, and how to adopt it responsibly at scale.